Homecare Services with its new marketing campaign which is aimed at those seeking \\\'a helping hand\\\' in all kinds of circumstances. Homecare Services provides personal care to those needing short, medium or longer term support such as recovering from an illness, post-hospitalisation care, deteriorating health or aging-related problems.

Cube Core CMS our web content managed system enables websites to be updated quickly and easily using a simple and innovative interface.

Cube has created a familiar files and folder environment with simple drag and drop functionality to enable an easy
to organise and update format for the user.

Having worked with a number of open source and licenced content managed systems Cube has developed what we believe is best of breed overcoming the the limitations of existing CMS solutions.

Developed by our in-house web team Cube Core CMS already boasts a number of new clients already signed up to utilise the CMS such as:

Lancs Care NHS FT Trust
NHS North West - Advancing Quality
plus more in production...

In addition to the core system functionality, Cube Core CMS has been developed to be modular, so bespoke modules can be added when needed to suit the changing requirements of clients objectives online.

Their site can grow and evolve exactly the way they want it, when they want it!

Cube Core CMS - solid, reliable, future proof.

to underpin its launch media campaign in the North West. This exciting new job quote and matching venture promises to be the definitive source for anyone looking to get any kind of job done, at the right time and at the right price - and with a reference, accreditation and feedback mechanism the founders hope to drive out the rogues in the trade!

The newest part of the Cube Creative group and completing our offering as a full-service design and marketing agency. Pat McLaren heads up the team and joins us from the NHS where she spent the last four years building brand value, engaging stakeholders and managing issues for the prestigious Alder Hey children\\\'s hospital. Pat has a particular interest in health but has worked internationally over the past 20 years for some of the world\\\'s biggest brands.

Cube Creative, has been tasked with developing a dual branded campaign for Ideal Commercial boilers for the launch of its Evo Max boiler.

The campaign will run in conjunction with its merchant network partners Pipe Centre, Plumb Centre and BSS across the UK.

Working with the communications team the campaign will feature across printed media, in-store point of sale all driven with
sales promotion incentives 'Toys for the Boys' and 'iMazing offers' which will go down a storm with installers

Mersey Care has chosen Cube to design its staff 'Positive Achievement Awards'
rewarding staff, service users, carers and other individuals for their work in mental health and learning disability care

The awards are open to everyone connected to Mersey Care - employees and seconded staff,
volunteers, members, service users and carers, and other stakeholders in the mental health,
learning disability community within Mersey Care’s geographical area.

Cube will be delivering the branding for the event across posters, application forms, online and at the event.

Cube has just delivered the new site for Advancing Quality Alliance (AQuA) the North West of England’s Quality Observatory.

Cube is working with AQUA to help promote its advice and support to all Providers and Commissioners of NHS
healthcare services across the North West in a cohesive and coherent way.

Quality is top of the agenda, Cube will match this is our work for AQUA.

http://www.advancingqualityalliance.nhs.uk

Cube has been awarded national Recommended Agency Status for the 2nd year running. This is down to the continuing high level of creativity and service we provide to all our clients which as earned Cube some great feedback from our clients.

A big 'Thank You' to all our clients from the all the team at Cube.

It only seems like yesterday... it was a Monday morning, we was sat in our new office with the coffee bubbling away in the corner and Mark said 'we'll, we better get some work in now' and here we are entering into our 10th year.

A massive thank you to all our staff and client over the past 9 years

Happy Birthday Cube!

Quality in everything we do is a 'statement that we use regularly at Cube. It is with this in mind that we are now 100% committed to gaining our ISO:9001 Quality Assurance Accreditation through one of the UK's leading accreditation company's; The UK Accreditation Bureau. This exciting development means that whilst we already employ the most effective quality systems for clients, that these systems will finally be recognised as effectively providing clients with all the quality assurances that they will need. The program of gaining our accreditation has already commenced and we anticipate being able to announce our successful accreditation within the next couple of months.

Watch this space for further information.

Cube are delighted to have been appointed by the Advancing Quality Team at NHS North West to help deliver the
message of this innovative programme to enhance standards in patient care.

Advancing Quality is taking place in 24 acute trusts across Northwest England, and it aims to give patients a better experience of health services, and ultimately, a better quality of life.

The programme is initially measuring standards in five clinical areas: heart failure, heart bypass, heart attack, hip and knee surgery and community acquired pneumonia. It will incentivise improvement in the quality of care provided to patients by measuring three quality indicators: Clinical Outcome Measures, Patient Reported Outcome Measures, and Patient Experience.

Over its initial three years, it is anticipated Advancing Quality will save the NHS in the Northwest £17 million, by:

• saving 141 lives
• avoiding 159 complications
• reducing re-admissions by 248
• saving 20,811 hospital days

It will help hospitals to reduce their costs significantly and safely, allowing them to reinvest their savings in improving facilities and care. The expertise and reputations of doctors and nurses will also be clearly acknowledged. They will be able to expand their skills and knowledge by sharing what works well in their hospitals or clinics - and what doesn’t - with colleagues across the region.

We were exceptionally fortunate recently to be awarded the opportunity to work on the Annual Report for Trafford Council. Usually staid and heavy going, Annual Reports can vex the most creative of agencies, fortunately the brief included the words 'make it fun', and we have. The bright, easy reading approach has made a (usually) heavy going piece, into something that even the most light of readers can appreciat

We are pleased to announce the expansion of the Cube team with the arrival of Paul Basson our New Business Development Director.

Paul is our 'face man' (remember the A-Team) and has spent the past 13 years in various design agencies winning and working on projects for such clients as Electronic Arts, Shell, 3M Healthcare and Salford Council to name but a few.

Welcome to the Cube collective Paul - resistance is futile.

Cube has recently been busy with legal software giant, LexisNexis. As well as re-launching 3 key packages for the bluechip multinational, and providing creative and new media solutions for a product launch, Cube have also been involved with their upcoming user conference, helping to co-ordinate the marketing and implementation of delegate recruitment via traditional and new media avenues, as well as producing personalised, bespoke delegate information.

These are tough times; times during which you need to look at things differently. It’s just not good enough to do things the way in which you always have nor is it good enough to do things the way that everyone else is doing it. If you want your business, product or service to stand out from the crowd then you must lay down some challenges, challenges to your marketing and creative agency and challenges to yourself.

I’ve got another question for you...what precisely do you want to achieve for your product or service? Do you want to TELL people about how good it is, how it will change their lives, how it will be the best thing since sliced bread? Or do you want to SELL your product or service in such a way that they will understand it, accept it and ultimately, buy it? I know the answer, and so do you! And that is why you should SELL and not TELL.

I’m reminded of a small piece of work that we produced here at Cube a few years ago for a fairly high profile company. The client had a huge spend in mono advertising to generate sales leads from which they hoped to convert into appointment and eventually, into sales. Over a number of years their advertising had developed creatively, but there again, so had every one else’s. They were not generating the number of leads that they used to and as such challenged us to take a look at their advertising and to increase their lead generation. It didn’t take long to realise that they were in a very competitive environment. If anyone’s ever looked at the mobility pages in the tabloids, it’s like a jungle, with every column inch being crammed full of ’call to actions’ and’BOGOFFs’. Our challenge was to create an advert that stood out amongst all the others to increase the clients lead generation. We found out that the publications production departments (we used to call them compositors in the old days) struggled to get everything to fit because of the different sizes and shapes of all the ads. The solution was simple... a strip ad that ran the entire width of the page! It was different and stood out! It cost less than the client’s previous 8x5’s and most importantly, as it ran across the top of the page, it helped increase leads by 17%, our job done and all within a budget of less than 1000 pounds. It worked, and it worked well, because it was different! It was different enough to stand out and different enough to get someone’s attention!

So when you want to SELL your product or service, make sure that you do something differently, whatever it is, I guarantee you won’t regret it!

Cube have been fortunate to assist Wigan Council in their recent re-branding of corporate and social communications. The new range of literature will be rolling out over the upcoming months and reflects this modern, innovative council. The new style will also be used through a range of other social and corporate marketing material in the upcoming months.

Also we have recently been awarded the rebranding for Rochdale Council and various publications for Trafford Council.

As one of Cube’s most valued NHS clients, it has been a pleasure to help run a recent competition for patients at Alder Hey Children’s Hospital NHS Foundation Trust by putting up the 1st prize of a new ipod. The competition winner Jamie Pritchard, seen here being presented with his prize by our MD Mark Frith, was drawn out from the 1000’s of entries submitted throughout 2008. Thanks Jamie and well done!

Cube exceeded my expectations with their original design ideas, understanding our needs from the start, and their professionalism even under an impossible deadline. Thank you for all your help.

Danielle Davies,
DCD Rights
SVP Sales / Head of Music Programming

The Association of Healthcare Communicators (AHC) is the primary independent network for healthcare communications professionals working in, or mainly with, the NHS.

AHC are a dynamic and growing organisation, committed to promoting professional, proactive communications. We are here to represent our members and provide a recognised ’voice’ for the many communications staff throughout the UK, by raising key communications issues at a national level.

I’m Fiona Barker, formerly of Barker PR and I’ll be heading up the PR department at Cube from January 2009.

Our aim is to offer the complete solution for our clients in all aspects of the creative cycle from design and marketing right through to PR.

Like the team at Cube I’m a professional who can be relied upon to deliver creative and results based PR on time, to budget with a smile! We don’t pretend to have all the answers, but with honesty and integrity we believe we can provide the perfect PR service for each and every client.

Whilst I have many years of PR experience in most industry sectors I’m happy in all areas however my PR experience lies primarily in healthcare, science and technology. 2009 will be a tough year for private and public sector organisations, with cost efficiency and demonstrable value as drivers for organisations. But ’challenging’ doesn’t mean impossible, so I’m looking forward to working with Cube to provide cost-effective PR communications with real impact.

Their brief was complex, given they work in the complicated industry of fulfilment, which needed a site that both simply explained their core business, but had to have the depth to deliver and express the more involved aspects of their work.

After initial presentation of a variety of design and creative concepts, TFS commissioned Cube to produce the site that would deliver both the indepth technical information, but could also be user friendly. We handled every aspect of the project, from design, build and implementation, through to copy and image sourcing. The final site has drawn much praise from the industry and TFS clients alike for it's ease of use, accessibility and concise, easily accessible information.

As part of the launch, Cube also developed and co-ordinated a E-Marketing campaign announcing the launch of the site, which yielded an impressive 8% click thru rate to the site, the best campaign result for a website launch Cube have broadcast.

Manchester based design & marketing agency, Cube Creative, have just expanded their operation with the opening of a new London office.

Established in 2000, Cube's current business portfolio has grown dramatically during the last 12 months, with a client base now spread throughout the whole of the UK.

Managing Director Mark Frith is delighted with the expansion:
"It's a significant milestone in Cube's development. We've had a fantastic year, winning more and more work from the south in particular, impressing people with our talent for design and delivering value for money marketing solutions, which is a combination not always easy to find in London. We are now able to offer more immediate response to all of our southern based clients and I'm sure it will also help us to win more new business down there."

Cube has recently delivered a number of integrated creative solutions for NHS Heywood, Middleton and Rochdale's Strategic Commissioning Plan Campaign.

The campaign, entitled Speak Up! was aimed at launching a major community focused initiative, included logo and character development, advertising, exhibitions, mailing every individual person within the area, as well as creating an online discussion environment within a corporate website.

This major initiative is part of NHS Heywood, Middleton and Rochdale's commitment to providing World Class healthcare in the region with the aim of engaging everyone between the ages of 16 and 65.

Cube Managing Director, Mark Frith is delighted at Cube's involvement: ”The HMR PCT campaign was an extremely exciting and high profile project for Cube to be involved in. We are hugely proud of the results through response that we have enable HMR PCT to attain ”.

Having been a satisfied Cube client for over 6 years, Geoff Green has recently joined the company as Marketing Services Manager.

Geoff joins Cube from one its clients, Churchill's Cabinets, where he was the company's Marketing Manager since the company formed in 2004.

Cube has successfully supported Churchill's with a full raft of marketing communications materials, including creating the initial corporate identity design, the creation of product brochures, national press colour advertisements, their website, stationery, exhibition stands, direct mail pieces, and produced their first TV commercial.

Geoff says: "Cube successfully pitched for the business when Churchill's first set up and gave us the best possible start. The materials they produced immediately placed the company on a level higher than any competitor in the Radiator Cabinet market."

"What always impressed me were their high levels of enthusiasm, their original and individual creative thinking and their speed of reaction to urgent deadlines - and always at value for money prices."

"Ultimately, I enjoyed their company so much, I just had to join them! I am tuned in with their client service principles and hope to serve many Cube clients in the future with the same degree of professionalism and producing similar levels of success from the work we create".

Geoff, from Wilmslow in Cheshire. is a family man with two children, plays squash and tennis, regularly attends rock festivals and gigs to quench his passion for music, and can be found every other Saturday cheering on his beloved Manchester United, with whom he has been a season ticket holder for over 40 years. And he hails from Manchester, there's a surprise!

Cube Creative, were beaming with pride recently when Channel 4 transmitted an edition of their popular series, The Secret Millionaire.

The show featured local entrepreneur, Gavin Wheeldon, amongst whose successes has been his rapidly growing and hugely successful Applied Language translation company.

Applied Language has grown into a £ multi million concern in a very short time and Cube Creative are proud to have been on board with Gavin from the very start; producing the company's corporate ID, Website, Literature and Direct Marketing campaigns.

Gavin Wheeldon, who has also appeared on BBC TV's Dragon's Den, acknowledged Cube's contribution.

"Cube's efforts in helping us get Applied Language off to a winning start has not been inconsiderable. I demand good, quick service allied to high quality work, whilst working to sensible cost parameters. Cube always delivers, and that's why we are still with them today. "