Project: Recovery Book
Greater Manchester West Mental Health NHS Foundation Trust wanted to produce a publication for service users affected by mental health and alcohol and drug problems.
Their objectives for the book were:
• To share personal journeys and offer hope to others
• Showcase the creative talents of people in recovery
• Provide a source of comfort and optimism for service users and their families
• Challenge the stigma of mental health
Cube developed a series of ‘double exposure’ style images to show people’s state of mind and the actions that they can take to improve their mental health. Serene landscape imagery was used within portraits for a general calming message of improving mental health, and more specific imagery was used within portraits for the self-help tips section. This double exposed style was also used to compliment the poems submitted by people in recovery.
This dreamy, surreal style complimented the state of mind, consciousness and subconsiousness subject matter, along with the creative work from the patients to create a positive, exciting and aspirational piece of work.
What the client said…
“Cube really understood the brief and responded to this with creativity, enthusiasm and ideas that helped us to create a book, that not only provided our patients, service users and their families with inspiration, but also gave them advice and space to record their thoughts. The end product is a book that looks visually stunning and really captures the essence of our publication.
We absolutely love it, but more importantly the feedback we’ve received about it has been fantastic. My Story demonstrates the importance of the work our staff do on a daily basis to help people and the difference they are making, which has been really motivating for everyone. We are really proud of the final book, which is really special and we couldn’t have achieved that without Cube.”
Clare Buckley, Senior Marketing and Communications Officer, Greater Manchester West Mental Health NHS Foundation Trust