Following a competitive pitch Cube were awarded the contract to support the Trust in the naming, branding and marketing of what is now called The Rowan Suite. This new facility gives patients access to private care services within the NHS hospital giving better and wider care choices to patients.

Our brief was to look at how the new facility could be named and then once a name had been crafted how the logo and visual style might look. We needed to consider a series of factors including how to ensure that patients understood that the facility was still part of the overall LHCH service; how the branding worked with NHS guidelines and how the name would work for international clients that the hospital wanted to attract.