Project: Branding and Communications
Our client originally was Sandwell Mental Health and Social Care NHS Foundation Trust, but they were joining with another smaller trust as they shared certain services and locations. This new Trust was named Black Country Partnership. We worked closed with the Comms team and the Exec Team, engaging with patients and staff, to develop a really interesting new style and identity for the organisation.
This style took its lead from origami which is the method of creating interesting and beautiful shapes and objects out of a simple plain piece of paper, this was to reflect the Trusts vision of improving mental health and social care to its patients. Once the style and identity had been approved we developed a range of communications items including the Trusts new website, templates for annual reports, annual summary, leaflets, posters, e-newsletters, power points, banner pull ups and a load of other things. We even managed the photo shoot for the Trust and produced a new photo library with lots of pictures of real people, staff and patients. It’s a really interesting design that the Trust were very pleased with and still use today.