As one of the largest hospitals in the region, it was decided that it would be the right time to create a single charity brand for people wanting to donate to the Trust. The work around naming, creating an identity and all of the branded materials was commissioned to Cube in early 2017.
Working closely with the Director of Fundraising and the Trusts comms team, we created a bespoke logo for the new charity based upon the fact that the Wirral is surrounded on 3 sides by water; hence the Starfish.
This illustrated approach is both appealing, approachable and fun and is a character the the charity hopes to develop over the coming years. Work involved all manner of materials such as loose change boxes, branded collection tins and buckets, leaflets, posters, badges. The charity was launched in the Autumn of 2017 and has so far had a very positive impact.