Rochdale Borough Council – Recycling Creative Communication Campaign



As only the second borough council in Greater Manchester and England to introduce three weekly bin collections, Rochdale Metropolitan Borough Council had a major challenge on their hands to engage householders.

Following a highly competitive tendering process, Cube was awarded the contract. We were tasked to develop an engaging creative communication campaign. This was to raise awareness of the new service and encourage householders to use the new weekly food waste collection service.

The council had a fairly low kerbside recycling rate of 37% in the financial year 2014/15, which is below the national average of 44%.


Following a thorough brief from the council, the creative for the campaign was developed and delivered using a mixture of offline and digital tools. These included:

  • Leaflets
  • Posters
  • 48 sheets
  • Social media

Artwork for a school campaign fronted by Nadiya Hussain was also developed.
This was to engage households to pledge to recycle in order to win prizes for pupils and schools.

The campaign meant coordinating with third party door steppers who were canvassing all households with information for residents.


The campaign has been a huge success with kerbside recycling increasing month on month. In June 2016 the council recycled 58.4% of its waste compared to 42.6% in June 2015.

Cube are very proud to have helped our client, Rochdale Council, pick up two major awards at the National Recycling Awards 2016, held at The Hilton, Park Lane, London.

If you would like to find out more about how your NHS Trust or health organisation can raise awareness of issues through effectual and creative messaging, please call Mark Frith at Cube Creative on 0161 920 0011, email Cube Creative, or simply fill out the contact form below.

Award Winning Rochdale Council Recycling Leaflets by Cube Creative
Award Winning Rochdale Council Recycling Campaign by Cube Creative
Award Winning Recycling Campaign by Cube Creative

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If you want to see how we can help you with your creative communications, please fill in the contact form underneath and our team will get back to you as soon as possible.