Project: Recycling Campaign
We are all very proud to have helped our client Rochdale Council pick up 2 major awards at the National Recycling Awards 2016 held at The Hilton, Park Lane, London.
As only the second borough council in Greater Manchester and England to introduce three weekly bin collections, Rochdale Metropolitan Borough Council had a major challenge on their hands to engage householders. Following a highly competitive tendering process, Cube was awarded the contract to assist the council to develop engaging creative for a communication campaign to raise awareness of the new service and encourage householders to use the new weekly food waste collection service. The council had a fairly low kerbside recycling rate of 37% in the financial year 2014/15, which is below the national average of 44%.
Following a thorough brief from the council, the creative for the campaign was developed and delivered using a mixture of off line and digital tools including, leaflets, posters, 48 sheets and social media. Artwork for a school campaign fronted by Nadiya Hussain was also developed to engage households to pledge to recycle in order to win prizes
for pupils and schools. The campaign meant coordinating with 3rd part door steppers who were canvassing all households with information for residents. The campaign has been a huge success with kerbside recycling increasing month on month. In June 2016 the council recycled 58.4% of its waste compared to 42. 6% in June 2015.