The Office of Chief Dental Officer commissioned Cube to develop a new brand and visual style that would effectively reflect the importance of oral healthcare. The goal was to create a distinct and appealing identity that could be easily recognised and associated with oral health initiatives.

The final logo chosen features a ribbon-style smile, which serves as the core element of the new visual identity. This design allows for the creation of a variety of other icons in a similar style, ensuring consistency and cohesiveness across different applications. The ribbon-style smile is not only eye-catching but also memorable, helping to establish a strong visual presence.

When paired with appropriate imagery, this logo contributes to a powerful visual style that effectively communicates the message of oral health. The new branding has been met with extremely positive feedback from colleagues and partners of the Office of Chief Dental Officer.