Local and national research suggests that many individuals lack a clear understanding of their blood pressure readings. To address this knowledge gap, we undertook the challenge to deliver a campaign aimed at raising awareness about the significance of blood pressure numbers.

Our objective was twofold: to raise awareness of optimal blood pressure readings and to understand the implications of elevated readings. Additionally, we endeavored to educate individuals about the factors contributing to high blood pressure and educating people on how to manage their blood pressure.

Our approach encompassed the development of a campaign concept, creation of an informative website, and production of a suite of communication materials. Through compelling messaging and engaging visuals, we equipped individual with the knowledge and resources needed to manage their blood pressure effectively.