Bolton CCG – Medication Management

OVERVIEW:

NHS Bolton CCG needed a campaign to help raise awareness of the issues caused by the incorrect use of antibiotic medicines and the stockpiling of unused wasted repeat prescription medicines. This costs the NHS around £300 million every year (up to £1.5 million in Bolton alone).

They wanted an eye-catching and memorable campaign to tackle these difficult topics of conversation.

THE PROJECT:

The brief was approached with the attitude that the creative needed to be flexible in order to deliver two diverse but important messages.

With this in mind, we created a campaign full of colour and impact. Using bright colours that our key audience responded well to, we created a set of illustrations and a tone of voice that was all about getting people to realise that medication management was everyone’s responsibility.

From there we created the ‘Pill Bottle’ a fun and vibrant infographic which supported our campaign.

We created multi-material collateral including A3 foldout leaflets, A3 posters, ambient advertising, prescription bags, pill boxes, press adverts, and a fully interactive microsite.

THE OUTCOMES:

By encouraging the ‘US’ rather than the ‘THEM’, our message really spoke out to the people of Bolton. Cube’s campaign addressed the source of the problem and educated the community. This meant that the campaign had as much impact as possible.

If you would like to find out more about how your health organisation can raise awareness of issues through Cube’s 3D approach of Discovery, Development and Delivery, then please call Mark Frith at Cube Creative on 0161 920 0011, email Cube Creative, or simply fill out the contact form below.