Digitall – Brand Identity
Part of the Manchester University NHS Foundation Trust Digital Strategy is to develop their Digital Workforce and to create a digitally enabled organisation which will improve clinical quality, patient & staff experience, operational effectiveness & drive research and innovation. They approached Cube to develop a unique brand in alignment with their current organisational brand so people would recognise the Digital Leadership Campaign.
‘We are Digitall’ strapline was developed to support and highlight their current qualities Different, Interconnected, Genuine, Insight Driven, Team Focussed, Automatic and Long Term. This memorable strapline and supporting visual style would develop a strong brand awareness for the Digital era at MFT.