NHS Bolton needed a campaign to help raise awareness of the issues caused by smoking during pregnancy, including information on the services that are available to help and support pregnant women smoking at the time of delivery (SATOD).
The pre-campaign statistics were damning; with Bolton having amongst the highest percentage of pregnant women smokers in the UK.
After developing a concept and strategy with an engaging title – Bump the Habit – Cube then created a campaign aimed at highlighting the issues of smoking during pregnancy and the support and care that is available.
Work included stakeholder engagement to determine the most relevant and appropriate branding. This was followed by:
The work we did with Bolton’s Bump the Habit campaign is a classic example of our 3D process delivering exceptional results.
At the start of this campaign, the percentage of young women who were smokers at the time of their child’s delivery was at the highest it had ever been for the town. By the end of the campaign, the percentage was at the lowest point in Bolton’s history.
If you would like to find out more about how your NHS Trust or health organisation can raise awareness of issues through Cube’s 3D approach of Discovery, Development and Delivery (3D), then please call Mark Frith at Cube Creative on 0161 920 0011, email Cube Creative, or simply fill out the contact form below.
If you want to see how we can help you with your creative communications, please fill in the contact form underneath and our team will get back to you as soon as possible.